With our wide range of expertly-formulated shampoos, conditioners and treatments, as well as our iconic hair serums, styling products and vegan-friendly formula** hair dyes, you can achieve salon-quality hair at home.

Transform dull grey to shimmering silver! This collection for grey hair is designed to smooth and moisturise grey strands, care for your hair and neutralisebrassy tones for a youthful, radiant shine. Formulated with SilverGloss Technology to moisturise and polish silver strands. Safe for colour-treated andchemically-treated hair. Yes, you look like a diva on days when they are perfectly bundled. But on other days, you sffer from unruly and frizzyStart with the right shampoo for curly hair, and you’ll always be setting your curls up for success. Our shampoo for curly hair transforms curls from undefined and frizzy to smooth, defined and full of life. Gently cleanse, hydrate your hair, and realign your curls while you wash. Our Radiant Red Boosting range enhances red tones with every use, giving you bright, vibrant colour for longer. Red and copper tones are preserved, so you can enjoy the vibrant red hair you love for even longer. Our Radiant Red range, infused with Pomegranate Extract and Vitamin E, helps to seal in moisture, leaving hair bright, soft, and smooth with intensely radiant colour. Hair oils are best used to help seal in moisture after using your conditioner, but they can also be added to dry ends in between wash days and as a deep conditioning pre-shampoo treatment. Which oil is best for curly hair? For dry, damaged, frizzy hair in need of repair, our Miraculous Recovery collection nourishes and smooths for healthier-looking and feeling hair. Expertly-formulated with Anti-Damage Technology and nourishing oils, this range helps visibly repair damage, reduce frizz and help to seal split ends for shiny, smooth, hydrated hair.

is harder for the scalps’ natural oil to work its way down to the tips. No matter the type of curls you are, from wavy to

Best Used With

Transform your blonde hair from brassy to cool blonde! Our Violet Crush Daily Purple Shampoo is infused with crushed violet pigment, and neutralises unwanted yellow tones to restore your bright, cool blonde between salon visits. For optimal results, use with Violet Crush Tone Correcting Purple Conditioner and our Violet Crush Purple Toning Mask to hydrate and nourish hair while neutralising brassy, orange tones. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula. Vegan-friendly formula.**

Our panel of 278 testers — with curl types ranging from 2a to 4c – tried out 20 hair oils to find the best for defining and smoothing their natural curls. After decades of helping cury-haired souls embrace their curls, we reformulated our Dream Curls products to helpA ruffled cuticle (where the outer layer of the hair stands up, away from the shaft) will cause dullness and frizz on any hair type, but can be particularly noticeable on curly hair. Ingredients that help seal the cuticle will reduce frizziness and give a smoother, glossier look. Vitamins E and B5 (panthenol) are known for their smoothing and healing effects, and hydrating ingredients such as argan oil and honey will also help to reduce frizz. Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft. From sulphate-free shampoos and conditioners for curly hair to curl-defining creams, cream oils, sprays and foams, we’ve got you covered. Instantly bring out the best in your colour. Our Vibrant Shine Care range adds shine to all shades and styles, illuminating your hair from within. Our innovative formulas, with lightweight Rosehip Oil and Shine-Enhancing Complex, cleanse hair without weighing it down to amplify glossy shine and bring out the best in your colour. Suitable for natural or colour treated hair. Vegan-friendly formula*.